September 17, 2010
The Apprentice kicked off its 10th season Thursday night, and in keeping with the trend of low-rated premieres this Fall, scored its lowest rated episode in the show's history. The reality series' 10th season premiere earned a 1.5 rating in the adults 18-49 demo, which was 53% below the premiere of The Celebrity Apprentice back in March of 2010.
A low-rated season for the show's return to its regular format could mark the end of the series - or at least a permanent return back to The Celebrity Apprentice.
(Source: TV by the Numbers)