March 30, 2011
Lifetime has announced that its docu-series "One Born Every Minute" has been renewed for a second season. The freshman series, which gives viewers an in-depth look at life inside the maternity ward, will return will 10 new hour-long episodes.
"The unexpected moments of childbirth brilliantly captured in One Born Every Minute — ranging from intense drama to the sheer joy of having a child – immediately struck a chord with our viewers," said Lifetime president Nancy Dubuc. "Reveille worked tirelessly to make a great show, and we look forward to working with them and the team at Riverside Methodist Hospital on season two."
"One Born Every Minute" premiered on Lifetime back in February of this year with ratings success. Its debut episode was the network's most watched unscripted series premiere among Women 18-49 and Adults 18-49 in over a year. So far this season the show is averaging 831,000 overall viewers in its Tuesday 10:00pm timeslot - a 20% improvement over the 2011-to-date norm for that time period.
(Source: TV by the Numbers)