In this cooking competition series, 10 amateur bakers are chosen from a nationwide search at local casting bake-offs. Each week, they compete in three challenges - "Signature Bake," "Technical Bake" and "Showstopper Bake." The contestant who out-bakes the rest becomes the current week's "Star Baker," while the one whose creations fall short is eliminated.

When the final challenge is reached, only one will go on to be crowned the best amateur baker in America and win the $250,000 grand prize. The winner will also be awarded a publishing contract with Simon & Schuster to publish their own cookbook.