The Face takes three teams of aspiring young models, each coached by a supermodel, and gives them real-world assignments such as photo-shoots and commercials.

The contestants are guided by the experiences of their coach and use their newly acquired knowledge in various challenges meant to depict what a career as a model is actually like - and what it takes to be the face of a brand.

Throughout the competition, the contestants will be exposed to some of the most influential names in the modeling industry who will assist in judging and lending their expertise.