This seed-funding reality competition series puts two aspiring entrepreneurs in front of a studio audience where they will attempt to win over the live crowd to fund their ideas, products, or companies. The audience, acting as the customer, vote to determine the winner.

Following the pitches in each round, the entrepreneurs must decide whether to cash out and walk away with a lesser amount if they think they lost the vote - meaning they forgo the chance to win the entire cash prize if the vote ends up being in their favor.