March 7, 2024

The Roku Channel announced today that Side Hustlers has been renewed for a second season. The news comes less than a week after the unscripted series premiered on the streaming service as its #1 on-demand title of last weekend.

"We could not be more thrilled with the reaction our viewers have already shown Side Hustlers, and we look forward to partnering with Emma Grede, Ashley Graham, and the phenomenal teams at Hello Sunshine and Ally to bring viewers another high-stakes season full of heart and unforgettable stories later this year," said Brian Tannenbaum, Head of Originals, Roku Media. "The show's early success illuminates Roku's commitment to working with best-in-class brand partners, premium production partners, and top talent to create authentic, first-of-its-kind programming that can captivate audiences at scale."

In the series, ambitious female entrepreneurs work to develop their side hustle businesses with hopes of quitting their day jobs to pursue their dream careers full time. With guidance and mentorship from powerhouse investors Emma Grede and Ashley Graham, these founders vie for the chance to build multi-million dollar companies while juggling the demands of their personal lives and day jobs. With life-changing investments on the line, who will rise to the challenge and turn their side hustle into their main hustle?