From executive producers Tyra Banks and Ashton Kutcher comes True Beauty, a reality show that pits contestants against each other in search of America's most beautiful person.

The twist is that while competitors think the judges are looking for outer beauty, they are actually evaluating them on a number of criteria focused on their inner beauty.

Each week one person is eliminated, and they are let in on the secret as they watch clips of their behavior captured on hidden camera throughout the show. At the end of the season, one winner is crowned America's most beautiful person.