This documentary series chronicles the introduction of the groundbreaking decision by the NCAA to grant NIL (name, image, and likeness) rights to student-athletes, permitting them - for the first time ever - to earn endorsement compensation while maintaining their amateur athletic status.

Episodes provide an exclusive, all-access pass inside LSU Athletics, examining a historic turning point in the NCAA that is guaranteed to shape the trajectory of college sports forever - highlighted by the surreal experiences of LSU's top players, coaches, and administrators.