A group of 12 talented emerging musicians compete as opening acts for country superstar Keith Urban at music venues across America, with Gretchen Wilson serving as his "tour manager" in his search for the next big artist.

Urban is joined by executive producers Blake Shelton and Taylor Sheridan, plus other country music stars, who guide these seasoned musicians, and along with a live venue audience, determine who advances to the next city.

Episodes capture the high-stakes, unfiltered musical journeys of these triple threats - singers, songwriters and instrumentalists - offering a backstage pass into the gritty and unforgiving life of a touring musician. In the end, only one can claim the grand prize.