90210 debuted sharply lower this year compared to Season 2.
September 14, 2010
Ratings are out for 90210's third season debut, and things are not looking good for the show from the outset. The teen drama premiered with a 0.9 rating for adults 18-49, which is down 31% against last fall's 1.3 rating. It also fared poorly in the 18-34 category with a 1.2, down 29% from 1.7 a year ago.
On the bright side, the third season premiere's ratings were actually up 20% from where it ended Season 2. However if the show's ratings drop further during the course of this season, it could be a candidate for cancellation before next May.
(Source: TV by the Numbers)