The new comedy fails to earn a back order.
November 16, 2016
The CW today announced a January 17 season finale date for No Tomorrow, confirming that no additional episodes will be ordered for the show's first season. The romantic comedy is six episodes into its freshman run, but has drawn soft ratings over that time. Airing after The Flash at 9:00pm on Tuesday nights, the show is losing a good portion of its lead-in audience.
Its lackluster performance likely means that Season 2 will not be in the cards, however the network has not officially decided its fate at this time. As part of a new deal with Netflix, No Tomorrow will be available on the streaming service eight days after its season finale on The CW. If the show happens to perform well on Netflix, it is speculated that another season could still happen.
Comments (27)
Cancel that and keep No Tomorrow!!!
Let me amend that. They are surviving, but not necessarily "doing fine"; both are down this year, and CexG is especially not doing what it needs to. But Jane launched with unlikely partner The Originals (which was expected to be hit-bound since it spun off Vampire Diaries,) and Jane has since gone three seasons; CW tried the like-type programming the year after by switching Jane's pairing to be Crazy Ex in 2015, yet has since gone back to the hit/coattails approach.
"...gotta point out that "Flash" viewers aren't going to be the same demographic for No Tomorrow. It's no wonder it's not retaining a lead in audience... this belongs on teh same night as Crazy Ex-Girlfriend if anything. THEN you'd see both shows garner larger audiences. Am I wrong?"
Unfortunately, you probably are wrong. Look at the CWs schedule. Jane The Virgin is paired with Supergirl on Monday; Crazy Ex-Girlfriend is with Vampire Diaries on Friday. They're doing fine; No Tomorrow and Frequency are losing their audience despite following the biggest hits the network has. Most of the CW schedule flip-flops an action series and a comedy or drama, and it tends to work. It's been that way for years (and most networks don't like-type program their network schedule unless specific shows jive together or they build a night, like Must See TV or the TGIF block; it works better for comedy anyway since shows bleed over every half-hour, and for proof of that, see how Shonda Night has mostly worked for ABC yet they still have trouble putting anything before or after Greys even though fans still come back at 10 for Murder/Scandal.)
I liked what No Tomorrow was trying to do and had fun with the cast, but I can understand why The CW's two new shows this year have struggled. I don't think CW could have saved either of them. But we will see what the Netflix deal might mean if that's a sudden factor.
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