Vicki Ellis is the most-renowned pageant coach in the state of Oklahoma, sought after by many young women with dreams of wearing the crown. Samantha is a beautiful but hapless pageant hopeful from Tulsa who hopes Vicki can mold her into a worthwhile contender.

While Vicki is known for being able to make any girl pageant-ready, her reputation is on the line when she's backed into taking the unpolished Samantha and somehow trying to turn her into a winner.