Dale, Derica, Benny, and Truman are four best friends attending middle school together who are on a never-ending quest for clout on Fairfax Avenue in Los Angeles – the pulsing heart of hypebeast culture.

The group is in a timeless struggle to be cooler than they actually are, fit in while standing out, and know what it's like to wait in line for a pair of sneakers they're never going to cop.