Ten contestants from various walks of life – including professional chefs, home cooks, and social media influencers – are isolated in a secret kitchen labyrinth connected by a series of conveyor belts. Guided by an animated talking hat, each are tasked to perform a series of cooking challenges.

There are no judges though. Instead, the contestants rate each other's final dishes in blind taste tests. With their true identities concealed, everything is hidden except the one thing that matters most - the food.