May 13, 2019

Fox announced today that The Masked Singer has been picked up for a third season. The renewal is an early one, coming months ahead of the show's sophomore season, and goes to show the network knows it has a solid hit on its hands.

Based on a format that originated out of South Korea, the series premiered earlier this year to an unsuspecting US audience with the potential to end up as another mid-season flop. But its strange, silly, and unique take on the reality singing genre piqued viewers' curiosity, and word-of-mouth took over from there. The show's first episode back in January now ranks as the top-rated unscripted premiere on any network over the last seven years, not including post-NFL broadcasts.

Speaking of NFL broadcasts, Season 3 of The Masked Singer has been given the prime post-Super Bowl LIV time slot for 2020. That positions the singing competition for even more exposure, thanks to the millions of TV sets that will already be tuned into the football game, which is arguably the biggest sporting event of the year.

The Masked Singer features celebrities going head-to-head in a singing competition that has an intriguing twist: each singer is wearing an elaborate costume that completely conceals their identity. Competitors include singers, actors, and athletes - all trying to keep the audience and panelists in the dark about who they really are. As singers are eliminated each week, their true identities are revealed.

Season 3 of The Masked Singer will premiere after the Super Bowl on February 2, 2020. Look for Season 2 this fall.