April 8, 2025

CBS announced today that The Bold and the Beautiful has been picked up for three more seasons, which will keep it on the air through at least Season 41 in 2028. The daytime drama recently celebrated its 38th anniversary on March 23.

A reliable staple on the network since 1987, the long-running series has aired over 9000 episodes and taken home 100 Daytime Emmy Awards. With seven days of multiplatform viewing, the show averages nearly 3.2 million viewers. Streaming on Paramount+ is up by +8% year over year.

Set against the backdrop of the glamorous Los Angeles fashion world, The Bold and the Beautiful follows the entangled lives, passionate loves, and high-stakes dramas of the Forrester, Logan, and Spencer families.